How Strong Are You?

Greetings.  If you've ever tried Altoids you know that they are "curiously strong mints."  It's a boast, and a marketing concept, that's printed right on top of every box.  

But how strong are they?

Well...

"If you sail to an island, defeat a giant, and scale a mountaintop, Altoids are still stronger than you."

Now that's strong!  And it's also a fun way to get people to spend a little bit more time thinking about a product that they use but take for granted.  A simple product that is trying to leverage the power of curiosity as a way to generate more interest and buzz.  In fact, the Altoids website contains a "Hall of Curiosity" where you can learn more "curious" and ever changing facts about the mint "so strong it changed the course of history."

Which begs the following questions:  "How strong are you?"  "What strengths do you have that really matter to those you have the privilege to serve?"  And, "What are you doing on a consistent basis to invest in your strengths and genius so you can deliver even greater value and possibly change the course of history?"

Because if a breath mint is that important, your company or organization must have a pretty impressive upside too!

We win in business and in life by accentuating our strengths in a way that is upbeat, helpful and even silly.

Cheers and have a great weekend!

Comments

[addison]

I can't STOP!!!
Do you think I can find a pedants support group? Oy

Otherwise snappy and sharp post.

Many English speakers use "begs the question" to mean "raises the question," or "impels the question," and follow that phrase with the question raised,[12] for example, "this year's deficit is half a trillion dollars, which begs the question: how are we ever going to balance the budget?" Many philosophers and grammarians deem such usage incorrect.[13][14] Academic linguist Mark Liberman recommends avoiding the phrase entirely, noting that because of shifts in usage in both Latin and English over the centuries, the relationship of the literal expression to its intended meaning is unintelligible and therefore it is now "such a confusing way to say it that only a few pedants understand the phrase."[15]